Mission
We are indigenous company, Since our establishment (2002 E.C) we are engaged on producing and distributing low cost high qualities soaps, to serve the society through discovering and developing innovative products and services.
Vision
To be leader and most preferred customers first choice brand in soap detergent factory in Ethiopia.
Code of Ethics
- Equality
- Originality
- Honesty
- Freedom
- Strength
- Accountability
Value
- Safety, health and environmental responsibility
- Integrity
- Customer first
- Quality
